Custom Demo Prepared June 2026 Evans Roofing × SimpliScale

One Outbound Engine. Two Trigger Types. Your 50,000 Contacts Worked Continuously.

Every stale quote and every Florida storm becomes pipeline — same machinery, two trigger flavors. Built for your 50K-contact database across all 6 branches.

This is the engine that does the unglamorous follow-up work your salespeople never get to. It runs two trigger types in parallel: stale-quote cascade (7-day SMS → 14-day email → 21-day AI call) and severe-weather cascade (storm hits → impact zone filter → SMS + AI call same day). Same outbound machinery — different reasons to reach out.

This was the wall Andrew hit — every stage of follow-up needs to run automatically across all 6 branches. This is that engine.

Toggle between stale-quote mode and storm-event mode. Same engine, two reasons to reach out.

Stale Quotes in Pipeline
0
Sequences Active
0
Reactivations This Month
0
Revenue Recovered This Month
$0
Branch
Age
Type
CustomerBranchServiceQuote ValueDays StaleStatus
Bulk action Run sequences across the whole pipeline at once.
Tampa Orlando Jacksonville Miami Cape Coral Lakeland
Preset Events
Ready. Click Simulate Storm Event or pick a preset to run a live weather trigger.
SMS Cascade
0
customers contacted
AI Voice Calls
0
conversations placed
Email Drops
0
drone-overhead intros sent
24-Hour Aftermath

What the storm engine produced

Contacted
0
SMS Delivered
0
AI Calls Placed
0
Inspections Booked
0
Quotes Generated
0
Pipeline Value
$0
Avg Response
—
Manual Hours
0
Shared Machinery

Same outbound rails, two message shapes.

Side-by-side previews of the messages your customers receive — both run through the exact same SimpliScale outbound layer.

Storm Trigger · SMS
Hi Maria — Evans Roofing here. We saw the storm cell that moved through Cape Coral last night. We can have a drone do a free overhead inspection on your roof this week to check for hidden hail damage. Want us to send someone out?
Yes please — Thursday works.
Stale Quote · SMS
Hey James — checking in on the estimate we sent for your standing-seam metal roof in Orlando ($18,400). Still considering options? Happy to hold the pricing or send a finance plan if helpful.
Honestly forgot — can you resend it?

Why one engine for both triggers

Both flavors filter your 50,000-contact database, send multi-channel outbound, and update Roofer CRM. Storm trigger uses weather APIs (NOAA, NEXRAD). Quote trigger uses your Roofer CRM quote-sent timestamps. Same outputs, different inputs.

  • One database filter layer across all 6 branches
  • Shared SMS + email + AI voice cascade rails
  • Responses route into Roofer CRM with full transcript
  • Trigger source swappable — add new ones without rebuilding
Combined Monthly Lift
Stale Quote flow: +$24,000/mo · Storm Event flow: +$28,000/mo
+$0/mo
From One Piece of Machinery

$52K/mo from one piece of machinery. Not bad.

How It Works

Four steps. One engine. Two triggers.

STEP 01

Trigger fires

A stale quote crosses 7 days, or a weather API flags a Florida storm event.

STEP 02

Database filtered

Roofer CRM stale quotes by branch/age or customers inside the storm impact zone.

STEP 03

Cascade runs

Multi-channel outbound: SMS → email → AI voice call, paced and personalized.

STEP 04

Responses route to Roofer CRM

Full transcript + lead status auto-updates. Estimators see only the warm replies.

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